For
most African women, tying a ‘Gele’ (head tie) is a difficult ordeal,
which discourages them from wearing this lovely piece and promoting our
rich culture. The CEO of Opeke, Yinka Thomas-Ogboja, happens to be one
of many women who used to face this ordeal prior to an event. It was
either they couldn’t tie the geles themselves, or dress up took forever
because of their struggles with the geles and husbands started to turn
red in the face, or they weren’t ready to constantly enrich the pockets
of makeup/gele artists (no offense). Some even desired to dress
traditional to church or certain functions but the headache of headgears
was the beginning of abstinence.
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